Buy Now, Gift Later: How Deferred Gifting Is Trending in E-Commerce

A presentation at Gift Vouchers in in India by Gift Vouchers

In the fast-paced world of online shopping, deferred gifting is emerging as one of the hottest e-commerce trends of 2025. The concept is simple yet powerful: shoppers can purchase a gift today and schedule it to be delivered on a later date — perfect for birthdays, anniversaries, festivals, or surprise celebrations. This trend is especially gaining traction among young, digitally native shoppers who value convenience, flexibility, and personalization.