Devrel and enterprise: When developers are not buyers DevRelCon London December 10th 2019 1 @ShyRuparel

Shy Ruparel Developer Evangelist, Contentful @ShyRuparel He/Him

Let me give you context 3 @ShyRuparel

I’m a believer in DevRel 4 @ShyRuparel

My Background 5 @ShyRuparel

Don’t let a CMS get in the way of shipping software Contentful provides a content infrastructure that enables teams to power content in any digital product

400,000 active users Developers | Project Owners | Content Creators Contentful provides a content infrastructure that enables teams to power content in any digital product

Contentful 411 8 @ShyRuparel

Organizational Changes and Growth 9 @ShyRuparel

Enterprise changes come with enterprise problems 10 @ShyRuparel

Strong Executive Sponsor 11 @ShyRuparel

I don’t care where DevRel sits 12 @ShyRuparel

The world is full of generalizations about devrel that take narrow experiences and try to make them broadly true. We really need to move beyond saying certain titles and departments and skillsets are wrong and instead share our approaches. @bwest 13 @ShyRuparel

All My Problems ● ● ● ● 14 @ShyRuparel Dev’s aren’t purchasing Contentful Contentful is very powerful Layers between Contentful and Devs All the normal DevRel Problems ○ How do we empower our Developer Community? ○ How do we measure success? ○ Burnout

Contentful Developer Community 15 @ShyRuparel

Purchasing isn’t from our Developers 16 @ShyRuparel

Contentful Mastery 17 @ShyRuparel

Sales, CSM and Partnerships, Oh My. 18 @ShyRuparel

Who do AE’s and CSMs talk to? 19 @ShyRuparel

Metrics 20 @ShyRuparel

Our Mission Awareness, Education, Community 21 @ShyRuparel

Awareness 22 @ShyRuparel

Developers 23 @ShyRuparel

Occasionally in a Dress Shirt 24 @ShyRuparel

Dev Awareness of DevRel 25 @ShyRuparel

Education 26 @ShyRuparel

I’m the first user. 27 @ShyRuparel

I’m creating the first tutorials. 28 @ShyRuparel

Sales, CSM and Partnerships, Oh My. 29 @ShyRuparel

Community 30 @ShyRuparel

Who is our Community? 31 @ShyRuparel

What are they making? 32 @ShyRuparel

What do they need? 33 @ShyRuparel

Why do we care about our Community? 34 @ShyRuparel

The Persona of an Enterprise Dev 35 @ShyRuparel

Community and Analysts Making Product Marketing Managers Happy 36 @ShyRuparel

Our Mission Awareness, Education, Community 37 @ShyRuparel

Our Secret Mission: 38 @ShyRuparel

Internal Awareness 39 @ShyRuparel

Sales, CSM and Partnerships, Oh My. 40 @ShyRuparel

Friction 41 @ShyRuparel

Building and Maintaining Trust 42 @ShyRuparel

43 @ShyRuparel

Metrics 44 @ShyRuparel

Metrics 45 @ShyRuparel

[T]he thing we want to hear out of every sales rep’s mouth is “devrel gives the best leads.” - Rob Spectre 46 @ShyRuparel

Supporting marketing 47 @ShyRuparel

DevRel and PMM 48 @ShyRuparel

Be Engaged 49 @ShyRuparel

Be Involved 50 @ShyRuparel

Teaching Contentful to Contentful 51 @ShyRuparel

It’s all about internal buy in. 52 @ShyRuparel

Sales, CSM and Partnerships, Oh My. 53 @ShyRuparel

Come be my new Boss 54 @ShyRuparel

Come find me with Questions @ShyRuparel Slides: github.com/shy/talks Photos: #WOCinTech Chat contentful.com/events