JAMSTACK SILLY NAME SERIOUS BUSINESS PHIL HAWKSWORTH

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth STACKS FOR DAYZ AN / LAMP / MAMP / XAMP / ROR / WISA / MEA WISA / MEAN / LAMP / MAMP / XAMP / ROR /

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth k c a t s m ja JAVASCRIPT / API / MARKUP

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth WHAT DOES THAT EVEN MEAN?

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth DEFINITION / UNDERSTANDING IMPACT / OPPORTUNITIES TOOLS / SERVICES EXAMPLES / RESULTS

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth ISN’T THIS JUST A FANCY NEW NAME FOR STATIC SITES? REASONABLE VOICES

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth @ PHIL HAWKSWORTH DEVELOPER EXPERIENCE, NETLIFY

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth ISN’T THIS JUST A FANCY NEW NAME FOR STATIC SITES? REASONABLE VOICES

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth SOME DEFINITIONS

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth STATIC

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth STATIC /ˈstatɪk/ lacking in movement, action, or change, especially in an undesirable or uninteresting way.

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth STATIC EXPERIENCE ? or ARCHITECTURE ?

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth STATIC VIRTUE a as

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth STATIC DYNAMIC vs

netlify JAMstack. Silly name, serious business c i m a n y d c i t a st Frontend United, Utrecht, 2019 CDN @philhawksworth LOAD BALANCER WEB SERVERS DB SERVERS

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth STATICs n a e m CAPABLE OF BEING SERVED DIRECTLY FROM A CDN

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth STATICs n a e m AN OPPORTUNITY TO REDUCE COMPLEXITY

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth STATIC VIRTUE a as

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth SO…… REASONABLE VOICES

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth ISN’T THIS JUST A FANCY NEW NAME FOR STATIC SITES? REASONABLE VOICES, AGAIN

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth LET’S TALK STACKS

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth LAMP

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 APACHE PHP @philhawksworth HTTP ROUTING AND SERVING PREPROCESSING MYSQL DATA ACCESS LINUX OPERATING SYSTEM WEB SERVER

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth JAM

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth APIs JAVASCRIPT MARKUP DATA ACCESS RUNTIME BROWSER STATICCDN SERVER HTTP ROUTING AND SERVING

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth k c a t s m ja PRE-RENDERED SERVED STATICALLY PROGRESSIVELY ENHANCED

netlify JAMstack. Silly name, serious business APACHE PHP MYSQL LINUX WEB SERVER Frontend United, Utrecht, 2019 @philhawksworth WITH JAMSTACK THE STACK HAS MOVED UP A LEVEL TO THE BROWSER APIs JAVASCRIPT MARKUP BROWSER

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth n a c s i h t SIMPLIFY DEPLOYMENTS

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth PROJECT COMPLEXITY

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth THE PERFECT PROJECT TIMELINE FIXES ! BRIEF START SCOPE RE-SCOPE CLIENT REVIEW LAUNCH “ FINAL” SIGN OFF AWARDS

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth LAUNCH DAY

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth THE PERFECT PROJECT TIMELINE FIXES ” BRIEF START SCOPE RE-SCOPE CLIENT REVIEW LAUNCH “ FINAL” SIGN OFF AWARDS

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth THE PERFECT PROJECT TIMELINE ” :lemon: BRIEF START SCOPE RE-SCOPE FIXES CLIENT REVIEW LAUNCH “ FINAL” SIGN OFF AWARDS

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth THE PERFECT PROJECT TIMELINE FIXES

BRIEF

START SCOPE RE-SCOPE CLIENT REVIEW LAUNCH “ FINAL” SIGN OFF AWARDS

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth

netlify JAMstack. Silly name, serious business c i m a n y d c i t a st Frontend United, Utrecht, 2019 CDN @philhawksworth LOAD BALANCER WEB SERVERS DB SERVERS

netlify JAMstack. Silly name, serious business GET TO THE CHOPPER CDN Frontend United, Utrecht, 2019 @philhawksworth

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth WELL ACTUALLY… THIS JAMSTACK STUFF IS NOTHING NEW THAT VOICE ON THE INTERNET

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 BAKE, DON’T FRY – Aaron Swartz @philhawksworth

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth I CARE ABOUT NOT HAVING TO MAINTAIN CRANKY AOLSERVER, POSTGRES AND ORACLE INSTALLS AARON SWARTZ , 2002

netlify JAMstack. Silly name, serious business c i m a n y d c i t a st Frontend United, Utrecht, 2019 CDN @philhawksworth LOAD BALANCER WEB SERVERS DB SERVERS

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 HOSTING LOCAL STATIC SERVER BUILD CONTENT TEMPLATES DATA @philhawksworth CDN

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth IMPACTS AND OPPORTUNITIES

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth SECURITY

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth A GREATLY REDUCED SURFACE AREA

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth FAR FEWER MOVING PARTS TO ATTACK

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth YOUR-DOMAIN.COM/WP-ADMIN

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth PERFORMANCE & SCALE

netlify JAMstack. Silly name, serious business c i m a n y d c i t a st Frontend United, Utrecht, 2019 CDN @philhawksworth LOAD BALANCER WEB SERVERS DB SERVERS

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth DEVELOPER EXPERIENCE

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth DEPLOYMENT CONFIDENCE

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth A JAMSTACK SITE CAN MORE EASILY HAVE IMMUTABLE, ATOMIC DEPLOYS

netlify JAMstack. Silly name, serious business STAGING BOB ALICE Frontend United, Utrecht, 2019 @philhawksworth PROD

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth BEYOND STATIC

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth AUTOMATION REPEATABILITY / PREDICTABILITY / ACCOUNTABILITY / AGILITY

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 HOSTING LOCAL STATIC SERVER BUILD CONTENT TEMPLATES DATA @philhawksworth CDN

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth GIT-BASED DEPLOYMENTS

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth CI/CD + HOSTING LOCAL CDN STATIC SERVER BUILD GIT BUILD

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth DATA SOURCES

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth CONTENT APIS CI/CD + HOSTING LOCAL CDN STATIC SERVER BUILD GIT BUILD

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth DEPLOYING WITH LOW FRICTION n i s lt u s e r HIGH CONFIDENCE

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth A RIDICULOUS AUTOMATION EXAMPLE

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 FINDTHAT.AT/TIME https://setyourwatchby.netlify.com @philhawksworth

netlify JAMstack. Silly name, serious business WEBSTASK.IO Frontend United, Utrecht, 2019 @philhawksworth

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth ( DON’T DO THIS )

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth EXAMPLES AND RESULTS

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth REACTJS.ORG REACTJS.ORG STATIC

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 VUEJS.ORG REACTJS.ORG @philhawksworth

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 DOCS.CITRIX.COM SMASHINGMAGAZINE.COM @philhawksworth

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth TURNAROUND TIME FOR UPDATES WENT FROM WEEKS TO MINUTES BETH POLLOCK, CITRIX youtube.com/watch?v=kvS5h5domf0

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth WE ESTIMATE OUR ANNUAL COST SAVINGS TO RUN THE SITE PROPERLY IS 65% BETH POLLOCK, CITRIX youtube.com/watch?v=kvS5h5domf0

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth PLATFORMS from 5 to 1 https://www.netlify.com/case-studies/smashing/

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 SMASHINGMAGAZINE.COM SMASHINGMAGAZINE.COM @philhawksworth

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth WE HAD SOME CACHING ISSUES… WITH PROBABLY EVERY SINGLE WORDPRESS CACHING PLUGIN OUT THERE VITALY FRIEDMAN

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth PLATFORMS from 5 to 1 https://www.netlify.com/case-studies/smashing/

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth SMASHINGMAGAZINE.COM TIME TO FIRST LOAD m o r f to 800MS 80MS https://www.netlify.com/case-studies/smashing/

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth proxx

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth PROXX.APP PAYLOAD TO INTERACTIVE 25KB https://web.dev/proxx-announce/

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth PROXX.APP TIME TO INTERACTIVE r e d un 5 SECONDS https://web.dev/proxx-announce/

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth JAVASCRIPT

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth JAMSTACK SITES DON’T HAVE TO DEPEND ON JAVASCRIPT A COMMON MISCONCEPTION

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth SHIP LESS JAVASCRIPT ALEX RUSSELL

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth SOMETHING, SOMETHING POWER, SOMETHING, SOMETHING RESPONSIBILITY VARIOUS MARVEL CHARACTERS

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth PRERENDING TO REMOVE THE NEED FOR AN ORIGIN SERVER PROGRESSIVE ENHANCEMENT TO ENRICH THE EXPERIENCE WITH JAVASCRIPT AND SERVICES VIA APIS

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth AUGMENTING JAMSTACK SITES

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth I ABSOLUTELY POSITIVELY NEED A LITTLE LOGIC ON A SERVER MANY OF US, SOMETIMES

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth SERVERLESS TO THE RESCUE

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth FUNCTIONS AS A SERVICE

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth FUNCTIONS AS A SERVICE ENABLE A MICROSERVICES ARCHITECTURE

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth LOWERING THE OVERHEAD OF DEPLOYING / MAINTAINING / MANAGING / SECURING OUR CODE

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth SHIFT THE BURDEN SOFTWARE AND PATCHES OPERATING SYSTEM NETWORK PHYSICAL / VIRTUAL SCALING

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth BY BREAKING THE MONOLITH APART, WE CAN ENJOY BOUGHT OR BUILT SPECIALIST SERVICES

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth ONE JOB

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth YOU HAD ONE JOB

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth EVENTS, WEBHOOKS, MICROSERVICES, AND APIS PROVIDE GLUE

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth SERVICES

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth BOUGHT SERVICES

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth CMS ASSETS COMMERCE IDENTITY CONTENTFUL SANITY GRAPHCMS CLOUDINARY STRIPE SNIPCART AUTH0 OAUTH

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth BUT WHAT OF THE RISK?

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth the DREAM CRUSHER

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth VENDORS PROVIDING A SINGLE SERVICE DEPEND ON ITS SUCCESS MORE THAN YOU DO

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth TECHNICAL AND SERVICE LEVEL CONTRACTS

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth BOUGHT BUILT SERVICES

netlify JAMstack. Silly name, serious business CMS Frontend United, Utrecht, 2019 DAMS @philhawksworth COMMERCE IDENTITY

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth SMALLER SURFACES ARE EASIER TO REASON ABOUT, AND CREATE GREATER AGILITY

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth WEBHOOKS AND SERVERLESS AND AUTOMATION (OH MY!)

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth FINDTHAT.AT/COMMENTS https://jamstack-comments.netlify.com JAMSTACK-COMMENTS.NETLIFY.COM ZERO JAVASCRIPT DEPENDENCIES COMMENTS AS PAGE CONTENT NOTIFICATIONS AND MODERATION VIA SLACK

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth WHAT IS THE JAMSTACK? THE QUESTION WE STARTED WITH

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth k RENDERED IN ADVANCE c a t s jam e r a s e it s NOT DEPENDENT ON AN ORIGIN PROGRESSIVELY ENHANCED IN THE BROWSER WITH JAVASCRIPT

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth DO WE NEED IT? THE QUESTION WE STARTED WITH

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth REDUCED INFRASTRUCTURE COSTS k c a t s jam s g n bri IMPROVED SECURITY, PERFORMANCE, SCALABILITY PROJECT LIFECYCLE CONFIDENCE

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth STATIC SITE GENERATORS staticgen.com NETLIFY STATIC SET YOUR WATCH - FRICTION FREE DEPLOYMENTS www.netlify.com https://www.netlify.com/blog/2018/08/02/exploring-the-potential-of-friction-free-deployments/ CITRIX PRESENTATION FROM JAMSTACKCONF NYC youtube.com/watch?v=kvS5h5domf0

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth PHIL’S OWN JAMSTACK SITE hawksworx.com HEADLESS / DECOUPLED CMS STATIC ABOUT THE JAMSTACK / COMMUNITY headlesscms.org jamstack.org THE NEW DYNAMIC www.thenewdynamic.org/

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 FINDTHAT.AT/CONF https://jamstackconf.com @philhawksworth

netlify JAMstack. Silly name, serious business Frontend United, Utrecht, 2019 @philhawksworth N O D N O L Y L U J 0 1 9 FINDTHAT.AT/CONF https://jamstackconf.com

THANKS FINDTHAT.AT/JAMSTACK @PHILHAWKSWORTH

JAMSTACK SILLY NAME SERIOUS BUSINESS PHIL HAWKSWORTH