Designer Talks · Naomi Atkinson (White)

Naomi Atkinson (White) Christopher Murphy The School Of Design · 2020

More Designer Talks · Episode 4 Mr Murphy · @fehler

Naomi in one slide… • Whosit + Whatsit • Adobe MAX • Branded by Naomi (.com) • STARKADE • logoarchive.gb Mr Murphy · @fehler

“I worked as a Senior Designer within various agencies: TH_NK, GT (a WPP advertising agency, now folded into others), and Pollitt and Partners.” —Naomi Atkinson Mr Murphy · @fehler

Whosit + Whatsit Mr Murphy · @fehler

“In 2013, I took on a 17th century building and built a retail store specifically to benefit designers and makers. We represented over 180 independents. Whosit + Whatsit opened in 2014 and closed in 2016.” —Naomi Atkinson Mr Murphy · @fehler

Murphy · @fehler WhenMrI look back on this now… Taking on a building, establishing a design shop… ! ! !

Mr Murphy Touchpoints are· @fehler so, so important, and Naomi’s for Whosit + Whatsit were beautifully designed.

Every little detail needs to be considered: colour palette, apps, loyalty cards… everything.

Testimonials are critical, serving as ‘trust signals’ and an opportunity for others to tell your story.

“Fear of failure should never stop you in life or business.” —Naomi Atkinson Mr Murphy · @fehler

Q. How did you overcome ‘the fear’? • A building. • Stocking 180 designers. • Staff. • Touchpoints. •! Mr Murphy · @fehler

Q. What lessons did you learn? • Bricks and Mortar → Online Mr Murphy · @fehler

Adobe MAX Mr Murphy · @fehler

Highlights • Content for Adobe… • Trialling the Apple Pencil. • XD UI Kit • @adobedesigners Instagram • Spiekermann × Bauhaus… Mr Murphy · @fehler

“One of the first Instagram ‘influencers’ before the word became dirty, and celebrities took over.” —Naomi Atkinson Mr Murphy · @fehler

Q. Tips for Instagram? • Early adoption? • Content? • Cadence? Mr Murphy · @fehler

Branded by Naomi Mr Murphy · @fehler

Branded by Naomi

“brandedbynaomi.com is my main focus. Full brand work for social good organisations (charities, non-profits, social enterprises and orgs with positive change at their core).” —Naomi Atkinson Mr Murphy · @fehler

Social entrepreneurship is growing.

I can see the link into LogoArchive, but hold that thought, we’ll get there.

Unfulfilled celebrates a decade of Branded by Naomi and has been featured in Creative Boom and The Creative Factor.

You can do incredible things with digital print in 2020.

“I’m currently working on the launch of minimum skincare. A ballsy, inclusive skincare brand everyone. It’s fun. We’re creating something with a lot more attitude (measured against our more ‘corporate-like’ clients).” —Naomi Atkinson Mr Murphy · @fehler

Lovely, distilled branding.

Language is a critical component in branding.

Q. Tips for a studio…? • Niche (social / good) focus? • Risks vs. Rewards? Mr Murphy · @fehler

STARKADE • Kickstarter, April 2021 Mr Murphy · @fehler

April, 2021

An 11 year old. (Stories, stories, stories!)

× Collaboration. 1 + 1 = 10

Q. What’s the plan? • Why Kickstarter? • What is Starkade? Mr Murphy · @fehler

@logoarchive.gb, Curator Mr Murphy · @fehler

Q. How did this opportunity happen? Mr Murphy · @fehler

Questions… Mr Murphy · @fehler

Thank you, Naomi. Mr Murphy · @fehler

Naomi Atkinson (White) Christopher Murphy The School Of Design · 2020 More Designer Talks · Episode 4 Mr Murphy · @fehler