“Build it and They Will Come” May Not Work: Investing Early in Developer Success March 22, 2016
Lori Fraleigh, @lorifraleigh Director, Developer Relations, Intuit Developer Group
If You Build It, Will They Come?
8
@IntuitDev / @lorifraleigh
Intuit Developer – Fifteen Years Old!
“We’re changing the world for developers and small businesses […] We intend to build a dynamic small business economy designed to make developers successful and enable them to do what they’re really good at […] developing innovative solutions that small business can’t live without.” Scott Cook, Intuit Founder and Chairman of the Executive Committee
11 @IntuitDev / @lorifraleigh
Catalyzing Network Effects Developer Relations must connect developers and customers to make both successful I
want
to
build
a
solu.on
that
addresses
customer
issues
and
grow
my
business
I
need
tools
to
save
.me
and
become
a
trusted
advisor
for
my
clients
while
being
profitable
Accountants
Developers
I
need
addi.onal
tools
beyond
QuickBooks
to
help
me
run
my
business
12 @IntuitDev / @lorifraleigh
Small Businesses
It’s Developer Relations, Not Just Evangelism
It’s a Marathon, Not a Sprint
20 @IntuitDev / @lorifraleigh
“Build it and They Will Come” May Not Work: Investing Early in Developer Success March 22, 2016
Lori Fraleigh, @lorifraleigh Director, Developer Relations, Intuit Developer Group