Plenary session: How to maximize the impact of content design

Maximize How to the impact of content design Jonathon Colman Senior Design Manager, Intercom

Maximize How to the impact of content design @jcolman

Maximize How to the impact of content design go.inter.com/maximpact

A product of Failure

What went wrong

What happened

But why?

Eight core Problems

1 No focus

2 Less context

3 Role confusion

4 Less depth of work

5 Less opportunity for product impact

6 Unclear career paths

7 Less pay than your peers

8 Burnout

1 No focus 2 Less context 3 Role confusion 4 Less depth of work 5 Less opportunity for product impact 6 Unclear career paths 7 Less pay than your peers 8 Burnout

The qualities of effective design organizations:

How we Maximized the impact of content design

Start with the problem

Determine our priorities

Redefine our expectations

Clarify accountability

Equal pay

1 One team at a time, no more office hours 2 Full-stack content design 3 Clear expectations and accountability 4 Equal pay across design

What about the Tradeoffs?

Coda

Maximize How to the impact of content design Jonathon Colman Senior Design Manager, Intercom