WEBSITES FOR FREELANCERS: ALL THE QUESTIONS YOU SHOULD ASK YOURSELF BEFORE BUILDING YOUR OWN WEBSITE @FrancescaMarano

Francesca Marano @FrancescaMarano WordPress Community Manager at

Show of hands! ● How many freelancers in the house? ● How many have built their own website? ● How many build websites for other freelancers?

Keyword: awareness

Ask yourself many questions before you start

  1. Why 2. For whom 3. Content 4. Design

Everyone needs a website I want to rank first on Google Any reason not supported by a goal and a strategy

Brand awareness, reputation Sales Reasons supported by a goal and a strategy

Buyer persona Customer journey Real people, real problems, real solutions

It’s not about you It’s about the reader

What’s in it for me?

Say no to lipstick on a pig Make it easy to navigate, easy to understand Unambiguous instructions

Must Have ● About Page (it’s not about you) ● Sales Pages (it’s not about you) ● Contact (this one is about you) ● Legal stuff (check with a lawyer) ● In a blog: search, tags, categories

One million bonus points if you add a price range

Nice to Have ● Mini bio ● Links to social media ● Testimonials ● Newsletter signup form ● Popular posts

Before & After

It’s not about you It’s about the reader

Links! ● Simon Sinek - Start with Why ● Think with Google: Micromoments ● Copyblogger ● John Maeda on three types of design in digital technology

GRAZIE! @FrancescaMarano Photo Credits: Brad Neathery, Emily Morter, Galymzhan Abdugalimov, Mike Wilson, Glenn Carstens-Peters at Unsplash