How to Create Your First Business Plan Francesca Marano #WCUS

Ciao! Sono Francesca WordPress Community Manager at SiteGround @FrancescaMarano

What is a business plan? @FrancescaMarano

A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them. It may also contain background information about the organization or team attempting to reach those goals. Wikipedia

Plain language A way to find clarity amongst all the wonderful ideas you have A document to write those ideas instead of keeping them in your head A map to help you navigate even through the dark @FrancescaMarano

Agenda Work together on some the most important elements of a business plan for our colleague Emma Get pumped about working on your business plan @FrancescaMarano

Emma = WordPress Pro Jack = Business Pro Creative Agency @FrancescaMarano

Emma = WordPress Pro @FrancescaMarano

Тhe business plan answers: What am I doing? What do I expect to get out of it? How can I get it? What could fail? @FrancescaMarano

Elements of a Business Plan Product Definition Target Client Definition Industry analysis Market Analysis and offer Financials @FrancescaMarano

Exercise 1 What is Emma’s product? @FrancescaMarano

What is Emma’s product? @FrancescaMarano

Exercise 2 Who is Emma’s client? @FrancescaMarano

What is Emma’s Target Client? @FrancescaMarano

Exercise 3 What does the industry look like? @FrancescaMarano

Porter’s 5 Forces Bargaining Power of Buyers Threat of New Entrance Competition Bargaining Power of Suppliers Threat of Substitutes

Exercise: 3 - 20 min Porter’s 5 Forces on WordPress Industry Power of Suppliers Power of Buyers Threat of New Entrants Threat of Substitutes Competitive Environment

Exercise 4 What are Emma’s values? @FrancescaMarano

Authenticity Achievement Adventure Authority Autonomy Balance Beauty Boldness Compassion Challenge Community Competency Contribution Creativity Curiosity Determination Fairness Faith Fame Friendships Fun Growth Happiness Honesty Humor Influence Inner Harmony Justice Kindness Knowledge Leadership Learning Love Loyalty Meaningful Work Openness Optimism Peace Pleasure Poise Popularity Recognition Reputation Respect Responsibility Security Self-Respect Service Spirituality Stability Success Status Trustworthiness Wealth Wisdom And the list goes on!

What are Emma’s values? @FrancescaMarano

Exercise 5 What is Emma’s offer and how does she communicate it? @FrancescaMarano

The 4 Ps of Marketing Product Place Offer Price Promotion

Exercise 5 - 20 min The 4 Ps of Marketing Product Place Promotion Price

Budget @FrancescaMarano

Financial Management Balance Sheet Income Statement Monthly Cash Flow Projection @FrancescaMarano

Let’s continue the conversation Francesca Marano francesca.marano@siteground.com Where to find me next: WordCamp US SiteGround Booth, Hallways, Contributor Day Online Twitter: @FrancescaMarano Slack: francina In Person Probably a WordCamp near you WCEU for sure