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Today’s Agenda 01 ‘Human-Centered’ 02 What is Digital Health? 03 Design Principles 04 Re-framing Success Metrics

Part One ‘Human-Centered’

A design and management framework that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. – WIKIPEDIA.COM

Somewhere along the way, we got it all wrong.

Design Ethics Guides how designers determine the features of products, and how they assess the ethical significance or moral worth of the products that result from the activity of designing. – Encyclopedia.com

Design Ethics A lens through which to design (and code). Questions to ask yourself as you’re designing: Am I maximizing happiness for the greatest number of people? Am I treating people as an ends or as a means? What would happen if everyone did what I’m trying to do? Would I be happy for this to be published in tomorrow’s papers?

Part Two What is Digital Health?

Digital health is creating products with people’s wellbeing at the centre.

Digital Health = Physical + Psychological Social Health

Physical Ergonomics: Appropriate workstations that facilitate healthy work habits and posture Vision: Repeat exposure to screens Posture: Prolonged effects of over-working on or in front of technology

Psychological Mental Health: Maintaining healthy relationships with technology Spiritual Health: Finding intentional disconnection Social Health: Curbing technology addictions

Social “Privacy is no longer a social concern.” - Mark Zuckerberg Data Security: Having agency over your personal data (consent) Personal Privacy: Security of personal information Culture: Otherwise known as social norms, this is what is considered as normal in a society

The Psychology of Apps

Technology is exploiting vulnerability in human psychology.

The Genesis of Autoplay Video: A Timeline Youtube Recommended Videos: Late 2013 Facebook Auto-Play in News Feed: Late 2014 Netflix Auto-Play Series and Titles: Late 2016

“It’s time to stop the race to the bottom of the brain stem.” - Tristan Harris Former Design Ethicist at Google, now Founder of the Centre for Humane Technology

“Depression will be the leading cause of disease burden by 2030.” - World Health Organization

Constant Connection = Deep Disconnection

We’re building the news headlines of the future.

But, most importantly, the habits of the future.

It’s time for a hard re-start.

Part Three Design Principles

Enable users to enter flow without distractions It takes 23 minutes to get back on task after an interruption

Incorporating the three dimensions of digital health

Headspace Integration? Calculating minutes meditated

Use habit forming loops for good. Health Apps As a preferential category

Use loading states as reminders to disengage Metal Gear Solid 4 “Isn’t it time for a break? It’s now after 1am. For your health, take a break! What time is better than now to do a few stretches and move around a little?”

More collaboration between designers and wellness practitioners Mood Notes: Thinking Traps Pause: Mindful Movements

Part Four Re-framing Success Metrics

DAU: Daily Active Users ARR: Annual Recurring Revenue CSAT: Customer Satisfaction MAU: Monthly Active Users NPS: Net Promoter Score SLA: Service-Level Agreement

These metrics didn’t happen by accident.

It’s time to reclaim + re-frame our metrics.

NEXT STEPS Re-frame success metrics for healthier impact metrics

DAU: Daily Active Users MAU: Monthly Active Users

Impact Metrics

MAU: Monthly Active Users NPS: Net Promoter Score + HGC: Health Goal Completion

of… Miles ran per month Glasses of water drank

Impact over Engagement

Things we can do: Design for the three dimensions of digital health: physical, mental and social Define what design ethics means to us, and live by that in our work every day. Use patterns that design for disconnection Opt for impact metrics over engagement metrics to evolve what success means

Let’s consider the ethics of our work, and be truly human-centered in our approach.

Digital health is creating products with people’s wellbeing at the centre.

How will your work impact your users’ digital health?

Let’s work together to create healthier futures. @andreacrofts acrofts@league.com andreacrofts.com/digital-health

andreacrofts.com/digital-health

Q+A @andreacrofts acrofts@league.com league.com/careers