Designing for Digital Health

@andreacrofts Director of Design, League

Bio/Disclaimer

She/Her/Hers Product Design Leader Design Researcher Community Builder Abuser of Expletives

We need to talk

Tech + Health = <3

Today's Agenda

01 It’s Storytime 02 What is Digital Health? 03 Best-in-Class Examples 04 Design Principles 05 Re-framing Success Metrics

Part One

It’s Storytime

Last Year...

Typing...

Typing Hurt

Jolts of Pain

Countless Hours

Seeing Stars

The struggle was real.

Repetitive Strain Injury (RSI)

A repetitive strain injury (RSI, also known as work-related musculoskeletal disorders or WRMSDs), is an injury to the musculoskeletal and nervous systems that may be caused by repetitive tasks, forceful exertions, vibrations, mechanical compression, or sustained or awkward positions. – WIKIPEDIA

Tech took a toll.

Stress.

The biggest source of stress

This stress is why we exist.

We bring health within reach.

Guides how designers work with clients, colleagues, and the end users of products, how they conduct the design process, how they determine the features of products, and how they assess the ethical significance or moral worth of the products that result from the activity of designing. – ENCYCLOPEDIA .COM

Design Ethics A lens through which to design (and code). Questions to ask yourself as you’re designing: Am I maximizing happiness for the greatest number of people? Am I treating people as an ends or as a means? What would happen if everyone did what I’m trying to do? Would I be happy for this to be published in tomorrow’s papers?

Phones drain the life out of a room.

What is Digital Health?

Digital Health =

Physical Ergonomics Appropriate workstations that facilitate healthy work habits and posture Vision Repeat exposure to screens Posture Prolonged effects of over-working on or in front of technology

Psychological Mental Health Maintaining healthy relationships with technology Spiritual Health Finding intentional disconnection Social Health Curbing technology addictions

Social “Privacy is no longer a social concern.”

M A R K Z U C K E R B E R G Culture Known as social norms, this is what is considered as social norms Data Security Having agency over your personal data (consent) Personal Privacy Security of personal information

The Psychology of Apps

Technology is exploiting vulnerability in human psychology.

The Genesis of Autoplay Video: A Timeline

Recommended Videos Auto-Play in News Feed Auto-Play Series and Titles Late 2013 Late 2014 Late 2016

“It’s time to stop the race to the bottom of the brain stem.” - Tristan Harris Former Design Ethicist at Google, now Founder of the Centre for Humane Technology

“Depression will be the leading cause of disease burden by 2030.” - World Health Organization

Constant Connection = Deep Disconnection

We’re building the news headlines of the future.

But, most importantly, the products habits of the future.

Our tech can’t solve it for us. We need a design renaissance.

Calm is a destination, and we can create it together.

It’s time for a hard re-start. How might we restore connection? Some best-in-class apps are showing us the way.

Part Three

Best-in-Class Examples

Insights and Coaching Apple’s Screen Time Insights Android’s Time Spent Insights

Digital Diaries Your Hour For Android Android App Timer

Flip to Shhh Google Pixel Device Pixel 3 and Pixel 2

Distraction- Free Mode Apple’s Downtime Bedtime and downtime modes Apple’s iOS 12 Lock screen weather widget

Notifications Healthy Reminders Headspace Daily Notifications

Part Four

Design Principles

Daily Habit Tracker

Fabulous Enable users to enter flow without distractions 23 Minutes To get back on task after an interruption

Incorporating the three dimensions of digital health

Headspace Integration? Calculating minutes meditated

Use habitforming loops for good.

Health Apps As a preferential category Fabulous and Gratitude

Use loading states as reminders to disengage

Metal Gear Solid 4 “Isn’t it time for a break? It’s now after 1am. For your health, take a break! What time is better than now to do a few stretches and move around a little?”

More collaboration between designers and wellness practitioners

Mood Notes Thinking Traps Pause Mindful Movements

Top 6 Favourite Apps for Digital Health

1 - Headspace High-quality guided meditation sessions. Sessions range from 1 minute to 20+ minutes.

2 - Classpass GO Bite-sized classes from reputable instructors. Helps me sweat once a day.

3 - Lifesum A diet plan, food diary, macro calculator, calorie counter & healthy recipes, all in one.

4 - Fabulous Habit-forming app created by the Center for Advanced Hindsight at Duke University.

5 - Muse Meditation Headband Headband that provides real-time feedback on brain activity during guided meditations.

6 - MoodNotes Mood journal for documenting and unpacking thoughts using CBT.

PART FIVE

Re-framing Success Metrics

DAU ARR CSAT Daily Active Users Annual Recurring Revenue Customer Satisfaction MAU NPS SLA Monthly Active Users Service-Level Agreement Net Promoter Score

These metrics didn’t happen by accident.

It’s time to reclaim and re-frame our metrics.

DAU Daily Active Users MAU Monthly Active Users Impact + Metrics

NEXT STEPS Re-frame success metrics for healthier impact metrics

MAU Monthly Active Users NPS Net Promoter Score HGC + Health Goal Completion

of…

Miles ran per month Glasses of water drank

Impact over Engagement

More balance = more presence.

It’s a distracting world out there, and every moment is a battle to focus on what matters.

Let’s consider the ethics of our work, and be truly user-centered in our approach.

How will your work impact your users’ digital health?

Thank you, FITC Amsterdam!

@andreacrofts acrofts@league.com andreacrofts.com/digital-health

Q+A

@andreacrofts acrofts@league.com league.com/careers